Web3 Developers Community Forum

An ad network is a platform that connects advertisers with websites or apps that want to host ads. It acts as a middleman, aggregating available ad space across multiple publishers and offering it to advertisers based on targeting options like demographics, interests, or browsing behavior. Ad networks typically support various ad formats, such as banner ads, native ads, and video ads, while using pricing models like CPM (cost per thousand impressions) or PPC (pay-per-click). These networks streamline the process for advertisers to reach their audience and for publishers to monetize their platforms effectively.