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Although the main objective of SEO is to make corporate websites faster to find when a potential client searches for specific keywords (i.e. located higher up the list of search engine results), it also has other, more specific advantages for businesses.

One of the main additional advantages is that SEO is more cost-effective than any other type of internet marketing. SEO strategies grow from the initial time and energy invested in them to work passively later on; in other words, at the beginning a business works on SEO, and later SEO works for the business, requiring far less maintenance than other internet marketing tools.

SEO also influences other corporate media channels, such as social media profiles (affecting how search engines ‘see’ them), and this influence is likely to increase in the future. This is due to the fact that, as search engine algorithms become more and more refined, they no longer perceive corporate websites as just websites, but rather as parts of a larger network of media belonging to that particular business. This means that a lack of SEO harms a company’s position with regard to other platforms as well, and good SEO strengthens them.

To form a company, two basic founding documents are necessary:

Memorandum of association
It contains the fundamental conditions upon which the company is allowed to operate. The document consists of information like firm of the company, data on the founders, information about the equity capital of the company, admissible amount of the foundation expenses and their payment order, etc.;
Articles of association
It generally defines the responsibilities of the board, the type of business to be executed, and means by which the owners exert control over the board of directors. Upon consent of the founders the Articles of association may include specific provisions regarding decision making, restrictions of the board, competence of the council, other specific conditions regarding the process of shares transfer.
Other secondary documents may be demanded. These are as follows:

An application of the local commercial registry – every state has its own form that must be submitted for any changes to take place;
Declaration of each board member / Consent of board member; List of shareholders / A division of the register of shareholders (for limited liability company);
Declaration of company address / Announcement of an office address;
Bank notice on the payment of the equity capital;
Receipt for payment of the state fee;
In order to read more about the company incorporation procedure, click here.

Corporate documents required for change of shareholders
This type of change is very common for limited liability companies, because it is a closed company, meaning that shares are not subject of public trade. Generally, the following documents must be submitted to the local commercial registry in case of changes of shareholders:

An application form;
Updated shareholder registry;
A proof of shares transfer, for example, a Shares purchase agreement.
In the shareholder registry, it is usually required to include company’s total number of shares, the total value of shares and – the quantity of shares that has been paid.

Corporate documents required for change of director
To change a director, generally the following documents must be submitted to the local commercial registry:

An application form;
Protocol or extract of the minutes of the meeting of shareholders – in this document the relevant decision must be included;
Written acceptance of the appointed director;
In some states, the required document amount is minimized. In addition, keep in mind that the list and names of the documents required may vary from country to country.

A corporate website can have various purposes, performing a number of internal and external functions to help boost the success of your business. Internal functions are related to the actions users take when already on the website, while external functions serve to bring clients to the site, i.e. they are related to how the website appears on other portals, such as search engines.

Internal business functions
Internal business functions relate to how your corporate website presents information to users and guides them towards conversion, i.e. the moment when a user becomes a (potential) client by ordering something or contacting the company. This is achieved through the use of web design tools, such as content layouts, call-to-action elements, landing pages and many others. A quality website ensures that a potential client is easily able to find what he or she is searching for, and is then guided towards making a purchase or placing an order.

Another important function is to create a pleasant general user experience. A user is more likely to want to become a client if he/she enjoys the website in general. This is also linked to the fact that an abundance of interesting product-related information makes clients feel a lot more confident about their actions — they feel that in purchasing your product they are making a well-informed choice, which, again, increases the likelihood that they will actually want to buy it.

External business functions
A website’s external business functions relate to how potential clients are drawn to the site, before they have had a chance to see what it contains. This is a particularly important task, as if a client does not enter the website, he/she cannot use it to make a purchase or carry out any other kind of interaction. Websites achieve this goal by optimising their content in such a way that makes it visible to search engines and ensures that whatever the user sees is relevant and attention-grabbing, encouraging them to visit the site.

There are many additional ways to ensure that your company website attracts the interest of potential clients, most of which are linked to the amount of additional information displayed in search engines — maps with your address, illustrations from the website, a list of the site’s sub-sections, etc. The more abundant this information, the more trustworthy the company looks; this is achieved by careful manipulation of the website’s content, so that search engines deem it worthy of such a detailed description.