How do Playable Ads increase conversions and ROI?

[smithjones]

Playable ads increase conversions and ROI by:

• Increasing engagement: Playable ads are interactive, allowing users to experience a preview of the app or game. This higher level of engagement leads to better memorability and a stronger connection with the brand.

• Improving user qualification: By letting users try before they buy, playable ads attract users who are genuinely interested in the app or game. This results in higher-quality installs and reduces the risk of uninstalls due to unmet expectations.
• Boosting conversion rates: Playable ads offer a "try before you buy" experience, which can significantly increase conversion rates compared to traditional ad formats. Users who have interacted with a playable ad are more likely to download the app or make a purchase.
• Enhancing user retention: Users who download an app after engaging with a playable ad are more likely to continue using it. This is because they have already experienced the app's core features and know what to expect.
• Lowering cost per install (CPI): Due to their high engagement and conversion rates, playable ads can often result in a lower CPI compared to other ad formats. This makes them a cost-effective way to acquire new users.

In summary, playable ads provide a more engaging and interactive experience for potential users, leading to higher conversion rates, improved user retention, and a better return on investment.